内容来自演讲：AKLI MADJID｜ALIEXPORTS CEO
声明：以下内容由AI生成，请注意甄别
摘要
章节速览
跨文化背景下的创业起点
AliExports CEO AKLI MADJID以个人在中国早期生活与沟通障碍为切入，呈现从陌生环境到深入理解中国文化、餐饮与商业习惯的过程。正是在此过程中，逐步敏锐捕捉到海外贸易商在中国采购中的风险与协同难题，形成以“安全、简化采购”为核心的业务方向，为后续建立 AliExports 这一跨境采购服务品牌奠定基础。
从定制开发到通用工具的多轮尝试
随着社交媒体获客带来大量订单，企业尝试通过传统方式构建数字化能力：先选择外包团队从零编码搭建平台，却因周期长、反馈慢而效果有限；随后转向 Google 表格与 Excel，用以记录和跟进订单，但在数据量增长后暴露出性能与结构上的瓶颈；再进一步评估 HubSpot、Zoho 等通用 SaaS，分别在成本和服务响应上遇到约束，数字化路径一度陷入停滞。
发现 Nocoly：从工具选择到合作关系
在多次探索未果后，通过在线视频了解 Nocoly，并在与团队沟通、试用的过程中完成从评估到采用的决策。演讲内容重点强调两个维度：一是价格体系与企业发展阶段匹配，降低了切换成本；二是支持团队在需求理解、实施辅导和后续使用上的连续服务，增强了对平台长期使用的信心。平台不仅用于自用业务管理，还成为其正式加入 Nocoly 伙伴体系的起点。
AliExports 的业务模式与双地协同
AliExports 定位为以中国和阿尔及利亚为双中心的全球采购代理机构，提供产品寻源、咨询、物流及验货等一站式服务。业务流程围绕客户订单展开：需求登记、工厂与供应商谈判、报价与确认、资金流转、收货与检验直至发运。中国团队负责与供应商沟通议价，阿尔及利亚团队负责与客户沟通，双方基于 Nocoly CRM 与自建平台共享同一数据结构，实现跨区域、跨角色的协作。
数字化能力带来的运营改善与新布局
通过逐步掌握 Nocoly 的配置与搭建方式，企业将大量重复性人工操作转化为流程化、自动化处理，显著改善订单处理效率与协作透明度。平台的可配置性使运营团队能够自主调整字段、流程与视图，无需依赖开发人员，降低了迭代成本。进一步地，团队正以同一技术底座搭建面向阿尔及利亚电动滑板车供应链的管理系统，以更结构化的看板和仪表盘为业务扩展提供数据支持与过程管控。
要点回顾
这段跨境创业经历中，数字化需求是如何被逐步识别出来的？
在最初阶段，AliExports企业通过个人经验帮助他人从中国采购，业务关系高度依赖即时沟通和人工记录。随着线上推广带来的客户数量和订单规模迅速放大，原本依靠电话与消息工具的方式难以保证信息准确与进度可控。订单状态、供应商报价、收款与发货信息分散在不同渠道，难以统一追踪，由此逐步显露出对统一平台、结构化数据和可追溯流程的客观需求。
传统定制开发与表格工具在实践中暴露了哪些本质问题？
定制开发模式在资源有限的中小企业场景中易陷入“周期长、反馈慢、结果不确定”的困境：六个月投入后平台仍未达到预期形态，业务变化又不断提出新需求。转向 Google 表格和 Excel 虽然短期内提升了记录能力，但随着订单条目增加，性能下降、结构混乱、权限与版本控制困难等问题集中暴露，最终导致团队在关键节点难以及时获取可靠的业务视图，暴露出工具与业务复杂度的不匹配。
与大型通用 SaaS 方案相比，Nocoly 的差异主要体现在哪些方面？
在评估 HubSpot、Zoho 等方案时，一方面总拥有成本与企业当前现金流和收益结构存在明显错位，另一方面在获取产品咨询与方案引导时，响应节奏与个性化支持不足，难以支撑一个跨境中小企业的落地节奏。相较之下，Nocoly 在价格模型、服务方式与沟通效率上更贴近这类企业的阶段特征，同时提供试用期与一对一讲解，使团队能在较短时间内形成清晰的使用路径，从而缩短决策周期。
AliExports 如何将自身业务流程在平台中结构化？
企业围绕“订单生命周期”对流程进行拆解与建模：前端以客户需求登记为起点，对产品规格、数量与目标市场进行结构化记录；中段通过对接中国供应商，记录谈判结果、报价方案和成本构成；后段聚焦订单确认、收付款状态、货物接收与质检结果，并将上述环节统一纳入同一平台。这样，销售、采购与运营团队可以基于同一数据源工作，降低信息丢失与重复录入。
中阿两地团队的协同在采用 Nocoly 后有哪些关键变化？
在采用统一平台之前，两地团队协作高度依赖即时通讯工具和分散文件，信息传递链条较长，易出现版本不一致与责任边界模糊的问题。引入 Nocoly 后，中国团队将供应商报价与交期更新到系统中，阿尔及利亚团队则基于同一数据为客户输出报价与进度说明，双方在同一界面查看订单状态与关键节点。由此既提升了客户沟通的准确性，也强化了内部的分工与协同节奏。
自助配置与灵活调整能力对这类企业意味着什么？
对处于成长期的跨境服务企业而言，业务规则和服务品类常处于调整之中，若每次调整都依赖外部开发资源，不仅成本较高，也会拖慢业务响应速度。通过掌握 Nocoly 的字段设计、流程节点和页面布局等配置能力，运营团队可以根据实际需要快速添加字段、优化流程或调整看板视图，使系统结构与业务变化保持同步，从而把有限预算更多投入到市场拓展和服务能力建设上。
Nocoly 在成本与效率上的综合效果如何体现？
一方面，平台订阅费用在与其他国际 SaaS 方案对比中更贴近中小企业承受能力，避免了过高的前期投入和复杂的计费结构；另一方面，通过自动化减少重复录入、状态手工更新等工作，释放出团队时间用于供应商谈判、客户服务和异常处理等更高价值活动。配合仪表盘和统计视图，管理层能够更及时地掌握订单进展与业务指标，实现以数据为基础的日常管理与中短期决策。
团队基于 Nocoly 开发电动滑板车供应链应用的意义是什么？
在原有采购代理模式跑通并平台化之后，团队以电动滑板车供应链为切入，将品类纵深与流程复杂度进一步提升。基于 Nocoly 构建的新应用，能够更细致地跟踪从供应商资源、备货计划到渠道发运的各环节，为阿尔及利亚本地市场提供更标准化的供应链服务。这一尝试标志着企业由单一“项目制服务”向“行业化解决方案”迈进，也体现出平台能力在新业务场景中的可复制性与可扩展性。
演讲原文
ALIEXPORTS CEO AKLI MADJID 00:07
Hello, everyone. Good afternoon, ladies and gentlemen. First of all, I would like to say thank you to Nocoly team, Nocoly leaders, for giving me the opportunity to be here today.
ALIEXPORTS CEO AKLI MADJID 00:19
So, I’m Akli from Algeria, and the leader and founder of AliExports, a global sourcing agent based in China and Algeria. Before I talk about AliExports and my story with Nocoly, I would like to share with you my story in China. In 2009, I came for the first time to China.
ALIEXPORTS CEO AKLI MADJID 00:44
Do you know what was my challenge? My major challenge was how to survive in China, what to eat, how to communicate with people. I didn’t know the Chinese language.
ALIEXPORTS CEO AKLI MADJID 01:00
I didn’t know about the food culture. It was very difficult for me to eat every day. I remember one day I went to a friendly small restaurant near my house, and I wanted to order rice and chicken.
ALIEXPORTS CEO AKLI MADJID 01:20
And there is a lady who came and she said, 你好，你吃什么？ I told her, I want some rice and chicken, please. And she didn’t understand. She said, 我听不懂, and then she called her friend, 来来来，有一个外国人，我不知道他说什么。
ALIEXPORTS CEO AKLI MADJID 01:38
And then I was facing them, talking to the ladies, they were telling me, 你吃什么？ I said, I want rice and chicken, please. They didn’t understand. And again, they talked, they called someone else, the manager, 老板，你好，来来，有一个外国人，我不知道他说什么, and I kept asking, I want some rice, please.
ALIEXPORTS CEO AKLI MADJID 02:06
I just want to eat. I’m hungry. I want to eat rice. They didn’t understand.
ALIEXPORTS CEO AKLI MADJID 02:11
It was so difficult for me to explain and talk, but finally I acted, and I said, “pak, pak, pak, pak, I want chicken, chicken, pak, pak.”
ALIEXPORTS CEO AKLI MADJID 02:21
And finally, everyone was laughing at me. But I made it, and I got to pass my message. Finally, they gave me rice and chicken. Yeah. That was so hard for me the first time in China.
ALIEXPORTS CEO AKLI MADJID 02:37
But a few years later, I learned a lot about Chinese culture, Chinese food, Chinese business, and now I’m so proud and so happy to have my second country, China. During the COVID-19 time, a lot of traders couldn’t travel to China to buy their goods from China. They used to be independent agents.
ALIEXPORTS CEO AKLI MADJID 03:04
I helped many people to buy goods from China. And at that time, I was thinking to build a platform that can help people to buy safely from China. So I created my company.
ALIEXPORTS CEO AKLI MADJID 03:21
In 2023, I started promoting my business online. I was very active on social media, and that brought a lot of clients, a lot of orders for me that I couldn’t manage by phone or by messages. So I wanted to create a platform.
ALIEXPORTS CEO AKLI MADJID 03:46
First, I contacted a Chinese company that is specializing in building websites and platforms. We spent six months building aliexports.com.
ALIEXPORTS CEO AKLI MADJID 03:59
But after six months, I saw very little progress on the platform. I didn’t see what I was expecting, because they were building the platform from zero with coding. I was disappointed, and I decided to find another way to build my platform.
ALIEXPORTS CEO AKLI MADJID 04:27
I called another friend and I told him, could you help me? I’m having too many orders and I don’t know how to manage these orders. This friend recommended to me to use Google Sheets and Excel.
ALIEXPORTS CEO AKLI MADJID 04:42
I was happy, and I started using Google Sheets and Excel for a while. And I said, maybe this works.
ALIEXPORTS CEO AKLI MADJID 04:51
After a few months, Google Sheets and Excel were very crowded. It was very slow, and I figured out that this was a very classical way to manage my orders. Again, I was disappointed. I was worrying.
ALIEXPORTS CEO AKLI MADJID 05:08
How can I manage my business? Again, I called another friend: do you recommend any software, any professional platforms I can use? He told me, you can try HubSpot, or you can try Zoho. I tried HubSpot.
ALIEXPORTS CEO AKLI MADJID 05:26
I had a meeting with the HubSpot manager, but in the first meeting the manager gave me the cost of this platform, and I saw the cost was so high and I couldn’t afford that, so I didn’t use HubSpot. I decided to try Zoho. All right, I tried to communicate with Zoho customer service.
ALIEXPORTS CEO AKLI MADJID 05:50
I tried many times. They didn’t give me time to explain to me how Zoho works and how I can use it, how I build, how I personalize it.
ALIEXPORTS CEO AKLI MADJID 06:06
I was thinking, what can I do? How to solve the problem? Finally, I watched a video.
ALIEXPORTS CEO AKLI MADJID 06:14
I watched a video about Nocoly. I saw the founder of Nocoly on YouTube. I saw him talking about Nocoly, and I was curious to know what is Nocoly.
ALIEXPORTS CEO AKLI MADJID 06:30
I went to read about it on the website, and I contacted the customer service. They quickly answered me. They added my WhatsApp.
ALIEXPORTS CEO AKLI MADJID 06:41
They scheduled a meeting with me. They explained, they presented Nocoly to me. I remember it was Mr. Victor and Daisy. We had a long meeting.
ALIEXPORTS CEO AKLI MADJID 06:52
I was surprised because they gave me good support from the beginning, and the budget and the cost were not that much. So I decided to try. They gave me one month to try this platform.
ALIEXPORTS CEO AKLI MADJID 07:08
I started using Nocoly platform, and after a month, I decided to continue to use it because it was really good and it was helping me to manage my orders. Not only this, but I also decided to become a partner of Nocoly. Now let’s talk about my AliExports company. AliExports is a global sourcing agent based in China.
ALIEXPORTS CEO AKLI MADJID 07:42
We help our clients to buy and export their goods from China to overseas safely and simply. Our vision is to become the first or the top leader in this service in Algeria and North Africa. We provide different services such as product sourcing, consulting, shipping solutions, logistics, product inspection. So we have a series of services which is all in one.
ALIEXPORTS CEO AKLI MADJID 08:21
Simply, this is how our process works. First, we receive or we register the client’s order in our platform. We check their needs, their requirements about their products. Then we go to negotiate directly with the factories and suppliers in China to get the best price and the best offer.
ALIEXPORTS CEO AKLI MADJID 08:47
Then later we provide a quote to our client, then we confirm the order, we get the payment from the client, we pay the supplier, and then we receive the goods. We inspect, we check before we ship the goods to the client. Let’s talk about our team. We have a team now in China who are responsible to communicate and negotiate with the suppliers in China.
ALIEXPORTS CEO AKLI MADJID 09:14
We also have another team in Algeria who are responsible to communicate with the clients. So these teams are working together using Nocoly platform. We centralize the work: the sourcing team is putting the prices on our platform, the sales team is giving the cost to our clients.
ALIEXPORTS CEO AKLI MADJID 09:39
So we all are using AliExports platform integrated with Nocoly CRM to manage our business. Before I used Nocoly, I had major problems such as too much manual work.
ALIEXPORTS CEO AKLI MADJID 10:00
We had to do too much manual work and too many repeated operations. I had less confidence, and we had less teamwork synchronization.
ALIEXPORTS CEO AKLI MADJID 10:17
Later, after a few months, I learned how to use Nocoly. Our business became more automated. We are saving more time and costs and making less effort. The good thing I like more in Nocoly is the flexibility.
ALIEXPORTS CEO AKLI MADJID 10:37
Sometimes I want to add something, adjust something in the platform, I can do it myself. I don’t need to ask a developer, I don’t need to pay extra money.
ALIEXPORTS CEO AKLI MADJID 10:47
The flexibility is giving me the opportunity to edit and develop my platform anytime I want. Our team is also building another new platform, which is going to be used for supply chain management for electric scooters in Algeria. This is how our app looks like now.
ALIEXPORTS CEO AKLI MADJID 11:16
As you see here, it is more organized, and here is the dashboard for our company. As you see here, it has more details and is more sophisticated. We have a dashboard.
ALIEXPORTS CEO AKLI MADJID 11:32
We can visualize different information that we need. Finally, the result, as I just mentioned, is cost reduction. I have found that Nocoly is giving the best price in the market in comparison with other platforms like Zoho, HubSpot, Salesforce, etc.
ALIEXPORTS CEO AKLI MADJID 11:54
Also it has a better system. The platform is very fast, and it’s very, yeah, it’s very fast. It gives us higher team efficiency. So this is my story in China.
ALIEXPORTS CEO AKLI MADJID 12:08
This is my story with Nocoly. I would say thank you again to Nocoly for the opportunity. I would say thank you to my Chinese friends, and I’m so happy to be here in China today. Thank you, everyone, and 中国加油，拜拜。
